They are saying that green is the new black. But don’t for just a moment assume that finding color inspiration by nature starts and ends with the color green! Becoming enviromentally friendly definitely holds great potential, especially if you think about just how far this movement could go towards protecting nature and all sorts of its beauty. Nevertheless the degree to which color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a never-ending method to obtain inspiration for new ideas and strategies to choosing color. Stop and think for just a moment of your sheer assortment of natural landscapes that can be found throughout the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to the local farmer’s market are common places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to get that way because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and concentrate on the way color combinations seen in nature change with all the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter months.
Now take that same rolling hill loaded with flowers and imagine the actual way it changes not from season to season, but day-to-day. Picture in your mind those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. See how even day-to-day changes in the weather conditions can trigger new bursts of color inspiration?
The next occasion you’re searching for the ideal color combination for your personal fashion or graphic designs, a client’s brand, or the launch of any new product that promises to save the environment, let nature inspire you. It’s everywhere you appear regardless of whether you’re placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is not hard with your Pantone color system!